Cholinki

Client:
GlaxoSmithKline
Region:
Poland
Categories:
Pharmacy

Family similarities

Cholinki is one of several brands from the Cholinex family. The branding family shares a common and consistent packaging strategy: the same typography, similar compositions, a characteristic drawing of a head with an indicated location of effect. Individual brands are differentiated by color and additional specific usage information. However, even within such a strict framework, there is always potential for change and improvement. And so there came a time to improve Cholinki’s packaging.

New. Tasty. Herbal.

The main task was to modernize the packaging and to more strongly highlight the pleasing taste and herbal origin.

Additionally, it was necessary to create display materials consistent with the new branding strategy in order to present the new packages.

Catching up with modernity

Packaging design is getting shorter and shorter „expiration dates”. The new media drive information flow, and hence trends. Many strong competitors from time to time launch new solutions. Something which looked fresh and interesting 2 or 3 years ago starts to stand out less effectively on store shelves today. The typography, the presentation of packshots, image processing, and even the background design need freshening. Certainly it is worth it, however, as seen by the example of Cholinki. The packaging is cleaner, with clearly highlighted communication accents, and it more strongly impacts the senses. That is very important in the case of products for which the buyer tends to make their own decision.


Color code

Images


Illustrations





  • Execution

  • Macao

    macao-ico

    The Macao brand was in the background of the category of premium ice creams.

    Lysi. Icelandic fish oil

    tran_islandzki_lysi-ico

    The only Icelandic fish oils on the Polish market were not fully exploiting their competitive advantage.

    Inhalvit

    inhalvit-ico

    Launching a new product on the tight shelf of lozenges.

    Carlsberg Citrus

    carlsberg-ico

    Spring/Summer 2012 was a significant season for the Polish beer Industry.