The only Icelandic fish oils on the Polish market were not fully exploiting their competitive advantage.
Prince Polo is the iconic brand on the Polish confectionery market, well known and appreciated for generations. But the competition is getting stronger and stronger every year, and is acting to weaken the brand’s position. To meet that challenge, the owners of Prince Polo do their best to meet consumers’ needs. For instance, they are marketing new variations of basic products and limited editions.
Working on layouts for two packages of Prince Polo XXL – coconut and caramel – we designed a lucid, eye-catching and appetising visual message. This is a great convenience for consumers who have to deal with so many similar products on the shelves. What is important is that the new layouts keep the main components of brand identity, yet at the same time are distinguishable from the classic wafer Prince Polo.