Prince Polo XXL

Client:
Mondelēz 
Region:
Poland
Categories:
FMCG
Range of services:
Packaging design

Iconic wafer

Prince Polo is the iconic brand on the Polish confectionery market, well known and appreciated for generations. But the competition is getting stronger and stronger every year, and is acting to weaken the brand’s position. To meet that challenge, the owners of Prince Polo do their best to meet consumers’ needs. For instance, they are marketing new variations of basic products and limited editions.

Sweet message

Working on layouts for two packages of Prince Polo XXL – coconut and caramel – we designed a lucid, eye-catching and appetising visual message. This is a great convenience for consumers who have to deal with so many similar products on the shelves. What is important is that the new layouts keep the main components of brand identity, yet at the same time are distinguishable from the classic wafer Prince Polo.





  • Execution

  • Milka. Dare to…

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    A limited edition which announced a new brand strategy.

    Viscoplast

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    The need for continual enlargement of a line required changes to the brand’s structure.

    Pudliszki

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    The Pudliszki brand needed changes. But loyal customers absolutely didn’t want changes.

    3 flavors of Absolwent

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    New variants of basic products extend companies’ portfolios