Brand Name. A brand speaks.

A name is a fundamental and integral element of a brand which builds its identity. It is verbal communication influencing how a brand is perceived and which associations it evokes. One or a few words, which prompt additional words in people’s minds.

In our agency, creating a brand name is a multi-step process which uses several methods of selection. We consider not only aspects of meaning and sound, but also graphical qualities: symbolism, typographical potential, etc.


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