The 21st century started with a revolution in the field of information exchange – the ubiquitous Internet and the age of smartphones compelled us to take a different approach to communication. Nowadays we have more and more information but less and less time, which is why we appreciate more than ever condensed visual forms of information. The sign replaces hundreds of words and shows emotions which are often verbally inexpressible.
A unique sign is a valuable company asset, so all of its uses should be carefully considered. A sign which is easy to read and well embedded in a consistent system has become the most important weapon in the fight for market share.