Digital branding. Brand 2.0
E-brand is our response to a changing world. A response to new technologies which have created a parallel virtual world beside our own, a world with its own rules, usurping more and more spheres of real life. More and more, it is where we go shopping, „go” to the movies, „meet” with friends. It’s where we live.
E-brand is our response to how a brand should exist in the net, where
increasingly often brands are talked about, people express opinions, build brand relationships, and use brand services. Knowing the brand, we develop a communication strategy, plan its implementation stages, and execute it.
E-brand is a powerful tool which, thanks to our knowledge, will help the brand succeed in the virtual world, by building its image and at the same time influencing its market success in the real world.