A brand under the sign of the fern

Lipiec 2012
The water market in Poland is certainly a difficult market and highly competitive – with a few leaders and lots of smaller players, with additional segments of local products and brands. Therefore, work on the brand Białowieski Zdrój, belonging to Hoop Polska, required a very analytical approach to precisely fit the new water into the unoccupied space in the landscape of brands. The effects are already visible in the sales network – of particular interest are the original flavors: chamomile and lemon balm.
Read more about Białowieski Zdrój…


Multivitamol

multivitamol-ico

Multivitamol was using a design and brand hero which were behind current trends.

Danio

danio-ico

This brand consists of many flavor variants. In the end, this advantage actually started to cause… problems.

DecoMorreno

decomorreno-ico

DecoMorreno brand is famous in Poland mainly for its dark cocoa.

Alpen Gold

alpengold-ico

A change in brand strategy also requires a change in packaging.