A brand under the sign of the fern
The water market in Poland is certainly a difficult market and highly competitive – with a few leaders and lots of smaller players, with additional segments of local products and brands. Therefore, work on the brand Białowieski Zdrój, belonging to Hoop Polska, required a very analytical approach to precisely fit the new water into the unoccupied space in the landscape of brands. The effects are already visible in the sales network – of particular interest are the original flavors: chamomile and lemon balm.
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