A successful transformation

Styczeń 2013

Fish oil makes us think of tradition, as well as effective but perhaps slightly forgotten methods of boosting the immune system. Additionally it reminds us of the sea and of course fish, a symbol of health. It is no wonder that Lysi fish oils have incorporated all of these values into their brand strategy, in addition to their connection with Iceland, the place where they are produced. But the packaging was not clearly communicating the key features of the brand, a situation which we believe we have improved.

Read more about the rebranding of Lysi…



Macao

macao-ico

The Macao brand was in the background of the category of premium ice creams.

3 flavors of Absolwent

absolwent-icoon

New variants of basic products extend companies’ portfolios

Carlsberg Citrus

carlsberg-ico

Spring/Summer 2012 was a significant season for the Polish beer Industry.

Ortanol

ortanol-ico

When a drug changes from Rx to OTC, there is a legitimate need for rebranding.