A successful transformation

Styczeń 2013

Fish oil makes us think of tradition, as well as effective but perhaps slightly forgotten methods of boosting the immune system. Additionally it reminds us of the sea and of course fish, a symbol of health. It is no wonder that Lysi fish oils have incorporated all of these values into their brand strategy, in addition to their connection with Iceland, the place where they are produced. But the packaging was not clearly communicating the key features of the brand, a situation which we believe we have improved.

Read more about the rebranding of Lysi…



Valbon

valbon-ico

A major redesign … done only for pleasure.

Fantasia

fantasia-ico

Fantasia chocolate struggled with a problem of being misperceived in terms of positioning.

Pudliszki

pudliszki-ico

The Pudliszki brand needed changes. But loyal customers absolutely didn’t want changes.

Tartare

tartare-ico

The senses quickly get used to constant stimuli. Therefore, stimuli must be modified.