Adaptation of a universal design with a Mediterranean theme for the local market.
“Party Like a Lord” is a contest organised by Carlsberg Polska Company for all fans of beer and the Somersby brand with the final celebration in a mass event for winners. Such promotional activities must have a good visual identification. That’s why we designed for our client a logo which takes viewers to the fascinating world of eccentric Lord Somersby. It’s full of positive emotions and a bit of craziness. It’s also an invitation to play and have a good time. The logo “Party Like a Lord” will be used during promotional activities by the owners of the Somersby brand.