Re-BoboVita

Styczeń 2013
BoboVita’s nutritional products for children and babies have been well known for years and highly valued by successive generations of mothers. The brand, constantly growing with more and more new products, required revitalization to remain among the leading brands in its category in the changing market situation. Its packaging redesign was aimed to create a new brand image – friendly for children and helpful for their mothers: an innovative brand, trustworthy, caring for the highest quality standards of natural ingredients, and fulfilling all the diverse needs of little ones. The diversity of products also necessitated refreshing the brand architecture, which was losing focus.


Farm Frites

farm-frites-ico

Farm Frites was a strong brand in the HoReCa segment, but unknown in the consumer segment.

Białowieski Zdrój

bz-ico

The majority of mineral water products have mountain-themed branding. Can another way be found?

Multivitamol

multivitamol-ico

Multivitamol was using a design and brand hero which were behind current trends.

Viscoplast

viscoplast-ico

The need for continual enlargement of a line required changes to the brand’s structure.